Introduction

Changing customer behavior, advancements in technology and global hyper competition have sparked an unprecedented demand for creativity and innovation.
To stay relevant and competitive in the marketplace, companies have to continuously evolve. However, most companies and employees have yet to develop the skills to build new solutions that are based on the changing needs of humans/consumers.

Design Thinking has proven to be superior in helping teams and leaders around the world to create new products, services, and business models that customers care about.

Impact of Design Thinking

Some of the Industry practitioners of Design Thinking include Apple, Google, Samsung, Starbucks, Toyota, Uber, AirBnB, IDEO, Adidas, Procter & Gamble, Singapore Airlines, DBS Bank and many more.

Companies that consistently follow design thinking practices generated roughly 32 percent more revenue and 56 percent higher returns for shareholders than those that did not. (Source: Mckinsey Research, Experiencepoint.com).
Companies that integrate design thinking into corporate strategy can outpace industry peers by as much as 211% (Source: Design Value Index).

Why attend?
This activity based ’Learning-by-doing’ workshop will provide you a foundational understanding of the Design Thinking principles, mindsets as well as, key tools and processes, and how you can apply them in your organisation.

  • Gain insights into your customer’s experience
  • Create new products, processes and services
  • Build more collaborative and creative teams
  • Significant cost savings & greater ROI
  • Quicker time-to-market and improved customer retention

Learning Outcomes
By participating in this ‘learning-by-doing’ workshop, you will gain professional competitive edge by developing beneficial skills such as:

  • Customer/User-Centricity - You will learn how to take decisions based on what is best for the customer, not what is most convenient for the business.
  • Empathy - Getting to grips with a real user problem and building empathy for the target users by understanding people behaviour better to react to their needs in a more meaningful way.
  • Creative Thinking - Think differently to search for novel alternatives to existing solution path; uncover innovation opportunities by looking at problems and situations with a user-centric mindset
  • Collaboration - Design Thinking breaks down silos and shows participants how to challenge their assumptions—a recipe for innovation. Teams to reach alignment and increase engagement.
  • Problem Solving - It is a key skill that everyone should master, you will learn problem solving in action, that you can apply to almost any complex challenge in your personal and professional life.
  • Learning-by-Doing - Learn how to participate in/facilitate projects and workshops with the Design Thinking methodology.

Who should attend?

Everybody Actually! Design thinking should be at the core of strategy development and organizational change in order to create a culture that’s focused on a creative way of solving problems. This way of thinking can be applied to products, services, and processes; anything that needs to be improved.

Some of the designations will include:

  • C-suite executives including CEO, COO, MD, Founder, President
  • Entrepreneurs & Social Entrepreneurs    
  • Chief Strategy Officers, Chief Design Officers, Senior Designers, Design Consultants  
  • Innovation Leaders, Product Owners, and Managers
  • User Researchers

Agenda

9:00 AM onwards
  • 9:00 AM – Onwards

    Registration

  • 9:25 AM – 9:30 AM

    Welcome address

  • 9:30 AM – 10:30 AM

    Importance of Innovation and What is Design Thinking

    The session will provide you a high-level overview of Design Thinking approach, its principles and key mindset for Design Thinking. You will learn:

    • What is Design Thinking and why is it important?
    • Importance of Design Thinking in the Innovation Process
    • Design Thinking and customer-centricity, product and service development
    • Design Thinking to nurture an innovative organisational culture
    • Success stories of design thinking – how design thinking has helped organisations/communities in solving real world problems
  • 10:30 AM – 11:30 AM

    Building empathy for the users

    This session will be all about research and understanding the target audience. The objective is to talk to real or potential customers or users to gain empathy, discover their needs, wants and desires and to explore their behaviors and context. This is done by talking to them, conducting interviews or through observation. You will learn and practice:

    • Techniques to understand behaviour of users – Observation and Empathy Interview
    • Understanding the persona of target customers, and building empathy maps, persona by putting yourselves in the customers’ shoes
    • Customer Journey Mapping
  • 11:30 AM – 12:30 PM

    Define a Problem Statement

    This session is about analysing, structuring and prioritising all gathered information to connect the dots and to make sense of the research findings. The objective is to extract key insights and to turn them into actionable opportunities. This is done by deriving personas and defining the point of view that that represents the main need of a persona. You will learn and practice:

    • How to cluster and create user insights
    • Create a point of view statement
    • Create ‘How Might We’ Questions and Problem Statement
  • 12:30 PM – 1:15 PM

    Basic working principles in adapting Design thinking

    By Darshan Gandhi, Global Design Head, Godrej Consumer Products Limited

  • 1:15 PM – Onwards

    End of Day 1

DAY 2
9:25 AM onwards
  • 9:25 AM – 9:30 AM

    Welcome & Recap of Day 1

  • 9:30 AM – 11:00 AM

    Ideation and prioritization

    This session will focus on creativity and defining unexpected solutions that address the customers’ real needs and wants. You will learn and practice:

    • Using ideation methods and brainstorming to generate ideas and potential solutions
    • Using Trifecta for Innovation (Desirability, Feasibility, Viability) and prioritization map to select actionable idea
    • Consolidating and agreeing on the most promising ideas using Dot voting method
  • 11:00 AM – 12:30 PM

    Prototype and test ideas

    This session is about making the ideas and solutions tangible and experienceable. From storytelling, role plays, paper mock-ups to building the idea with Lego - everything that allows you to interact with your target group is allowed. You need to test your prototypes with users and customers to receive feedback and learn in order to understand if the solution properly addresses their needs. You will learn and practice:

    • Decide and develop storyboards or user scenarios to prototype
    • Test/Iterate Cycle
    • Receiving feedback and learning from them
  • 12:30 PM – 1:15 PM

    Special Address

    By Vishal Kapoor, Chief Design Officer, Future Group

  • 1:15 PM – Onwards

    Closing Remarks

DAY 1

Experts

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Ravi Kant

Design Thinking Strategist | CEO & Founder, Innovation Spark Asia
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Darshan Gandhi

Global Design Head, Godrej Consumer Products Limited
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Vishal Kapoor

Chief Design Officer, Future Group

Want to be part of it?

VCC Events opens up the avenues for participation. Join hands to be a part of India’s largest gathering of alternative investments leaders, industry stakeholders and Asia’s influential limited partners, general partners and marquee advisors. Your chance to actively participate and augment yourself as thought leaders.


Register

Individual Ticket

Corporate Gold

Corporate Platinum

*Only one offer will be valid at a time. For any query, please reach us at training@vccircle.com, +91-9560888566 / +91-120-4171111

Cancellation Policy:

Refund and Substitution Policy (Differ from one programme to other, please read carefully): No refunds will be granted for cancellations made within 15 days of the workshop. Those delegates, who have confirmed and do not attend, are liable to pay the full course fee and no refunds will be granted. Cancellation fee of 50% will be applicable 30 days prior to the workshop. Cancellation fee of 25% will be applicable up to 45 days prior to the workshop. Company reserves the right to amend content, expert, policy, venue & date(s) of the workshop. Participants will be refunded the registration fee in full in case the workshop gets cancelled. In case of refunds or cancellation mentioned above - the inward and outward Forex transaction cost (s) and currency fluctuation differential will be charged while accounting for the refund. Company assumes no liability for any costs including transportation, hotel reservations or any other costs incurred by participants in the event of cancellation.

Substitution Policy:

Substitutions within a company are permitted through the workshop/training date, request must be by email to training@vccircle.com

 


Do you have any queries?

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