Changing customer behavior, advancements in technology and global hyper competition have sparked an unprecedented demand for creativity and innovation.
To stay relevant and competitive in the marketplace, companies have to continuously evolve. However, most companies and employees have yet to develop the skills to build new solutions that are based on the changing needs of humans/consumers.
Design Thinking has proven to be superior in helping teams and leaders around the world to create new products, services, and business models that customers care about.
Impact of Design Thinking
Some of the Industry practitioners of Design Thinking include Apple, Google, Samsung, Starbucks, Toyota, Uber, AirBnB, IDEO, Adidas, Procter & Gamble, Singapore Airlines, DBS Bank and many more.
Companies that consistently follow design thinking practices generated roughly 32 percent more revenue and 56 percent higher returns for shareholders than those that did not. (Source: Mckinsey Research, Experiencepoint.com).
Companies that integrate design thinking into corporate strategy can outpace industry peers by as much as 211% (Source: Design Value Index).
Words from the expert
This activity based ’Learning-by-doing’ workshop will provide you a foundational understanding of the Design Thinking principles, mindsets as well as, key tools and processes, and how you can apply them in your organisation.
Gain insights into your customer’s experience
Create new products, processes and services
Build more collaborative and creative teams
Significant cost savings & greater ROI
Quicker time-to-market and improved customer retention
By participating in this ‘learning-by-doing’ workshop, you will gain professional competitive edge by developing beneficial skills such as:
Customer/User-Centricity - You will learn how to take decisions based on what is best for the customer, not what is most convenient for the business.
Empathy - Getting to grips with a real user problem and building empathy for the target users by understanding people behaviour better to react to their needs in a more meaningful way.
Creative Thinking - Think differently to search for novel alternatives to existing solution path; uncover innovation opportunities by looking at problems and situations with a user-centric mindset
Collaboration - Design Thinking breaks down silos and shows participants how to challenge their assumptions—a recipe for innovation. Teams to reach alignment and increase engagement.
Problem Solving - It is a key skill that everyone should master, you will learn problem solving in action, that you can apply to almost any complex challenge in your personal and professional life.
Learning-by-Doing - Learn how to participate in/facilitate projects and workshops with the Design Thinking methodology.
Who should attend?
Everybody Actually! Design thinking should be at the core of strategy development and organizational change in order to create a culture that’s focused on a creative way of solving problems. This way of thinking can be applied to products, services, and processes; anything that needs to be improved.
Some of the designations will include:
C-suite executives including CEO, COO, MD, Founder, President
Design Thinking Strategist | CEO & Founder, Innovation Spark Asia
Ravi is a Design Thinking and Innovation specialist from the University of Virginia, with proven expertise in setting up Design Thinking practice and driving the culture of innovation.
Working as Independent consultant, mentor, coach in applied design thinking and design strategy, helping companies across sectors in redesigning their innovation process for product and service improvements, and create a cultural change within the companies.
He has designed and facilitated workshops and Design Sprints at NTPC, Maruti Suzuki, Monotype Solutions, Bobble AI, and 91springboard, to name a few, and collaborated with the Academy of Human Resources Development (AHRD) to conduct Design Thinking Workshops for Professionals at private and public companies, as well as, management students.
In a career spanning over 30 years in Information Technology, he was recently serving as a Business Head at the Royal Bank of Scotland for 15 years, where he was managing Business aligned Technology teams to deliver solutions for Investment, Corporate and Retail Banking businesses.
Global Design Head, Godrej Consumer Products Limited
Darshan Gandhi is Global Head - Design, Godrej Consumer Products Limited (GCPL).
Darshan believes in inclusive design principles; that all good design should be accessible. She joined Godrej & Boyce's Interio division in 2006, where she was a catalyst in introducing design thinking, by creating and showcasing a diverse range of products under one platform, with a unique design philosophy. This led her to work for Godrej Industries in 2008, where she was assigned to design SPACE, a prototype office to create a young work culture that inspired the exchange of ideas, innovation and change at Godrej. This was the start of design driven thinking at GCPL.
She formed the GCPLDesignLab in 2009, and was instrumental in applying design led thinking to transform brands with delightful product offerings (in a Godrej way) for a rapidly evolving Indian market. This created a great impact and value for consumers across categories, with reinvigorated brands like Expert, aer, Cinthol, Goodknight and BBLUNT. By leveraging the design tools of need based user-centric segmentation, prototyping and product mapping, Darshan led the development of a unique collaborative approach in line with GCPL’s overall objectives. Today, she and her team of highly skilled designers have extended the same approach to GCPL's brands and categories across Africa and Indonesia. The recent designification of Africa’s leading hair extensions brand, Darling, marks a milestone in GCPLDesignLab’s journey of inclusive design thinking practices as a leading in-house design studio. GCPLDesignLab was awarded ‘India's Best Design Studio Award 2017’ and ‘India’s Best Product Design Award 2019’ .
Darshan is a post graduate from the National Institute of Design, Ahmedabad, and an alumna of the Harvard Business School’s executive education General Management Programme.
Vishal Kapoor is a design thinker who seeks oneness in the world while accentuating the interconnectedness & merging polarities of societies & communities at large. It is this understanding & vision that reflects in his body of work driven mostly through multi-disciplinary & integrative systems approach. Deep empathy & creative problem solving are the weapons he employs to solve most life problems. He is also exhibit servant leadership where in leads from front & hand holds the teams at every juncture while ensuring the best possible team output in varied situations.
In his current role, Vishal Kapoor is Chief Design Officer at Future Group where he is instrumental in reimagining retail ecosystems in sync with changing consumer & socio economic milieus. His work impacts 23-million sqft. of space in 409 cities across the food, fashion & home formats of the company governed by human centered design approach. In his two & a half decades of retail experience, he has been lauded for bring design to the forefront, which has added strategic value at the intersections of trade, governance, & building new markets. Vishal is postgraduate in design strategies from school of design, HKPU –Hong Kong.
He has spoken at multiple national & international forums on how can design build differentiations & environments that are most relevant in difficult to keep up with changing world. This includes TTF (Trends of Transformation Forum) 2019 in Guangzhou, China , Global Retail Show ,Brazil and HYSEA (a registered apex body for software industry) 2015 in Hyderabad, India. He has also written publications & white papers for industry communication forums like In-store Asia & Medium.
Want to be part of it?
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Refund and Substitution Policy (Differ from one programme to other, please read carefully): No refunds will be granted for cancellations made within 15 days of the workshop. Those delegates, who have confirmed and do not attend, are liable to pay the full course fee and no refunds will be granted. Cancellation fee of 50% will be applicable 30 days prior to the workshop. Cancellation fee of 25% will be applicable up to 45 days prior to the workshop. Company reserves the right to amend content, expert, policy, venue & date(s) of the workshop. Participants will be refunded the registration fee in full in case the workshop gets cancelled. In case of refunds or cancellation mentioned above - the inward and outward Forex transaction cost (s) and currency fluctuation differential will be charged while accounting for the refund. Company assumes no liability for any costs including transportation, hotel reservations or any other costs incurred by participants in the event of cancellation.
Substitutions within a company are permitted through the workshop/training date, request must be by email to email@example.com